Lazaridis School of Business and Economics

"You're not studying outside of the industry; you're studying within the industry." That commitment to truly experiential learning has always been at the heart of what we do at the Lazaridis School of Business & Economics at Wilfrid Laurier University. That's why we've partnered with the Global Institute of Sport (GIS) to launch our new MBA in Sport Management at BMO Field in Toronto. We are combining the rigour of a Lazaridis MBA with immersive industry experiences and unparalleled access to the business side of sport. In this episode of Coffee with Kyle, I sat down with Sharona Friedman (BBA '00), President and CEO of GIS, to discuss the vision behind the program and the tremendous opportunities for our graduates in the business of sport. If you're curious about the thinking behind this partnership and how we're preparing the next generation of sports leaders, I invite you to listen to the full conversation: https://lnkd.in/g3PR-wqx